ABOUT
Italy's greatest strength lies in the fact that each of its cities lives according to its own culture and traditions. Thanks to Voiello, Milan was 'Napoletanised' for one night during the Miez'a Via event. It was a genuine celebration, free and open to the public, providing the perfect opportunity to savor and commemorate the Gran Penna Ruvida, a new pasta format by Voiello. For this occasion I was contacted, along with other Neapolitan creatives from @thenapolitaner to illustrate the theme of "gastronomy," with a particular focus on highlighting the new pasta format and the city of Naples.

CLIENT
Voiello

DISCIPLINES
Poster Design, Illustration, Advertising

YEAR
2023


CREDITS

ART DIRECTOR
Lucio Casillo (The Napolitaner)

CREATIVE DIRECTION
Marimo Agency

ILLUSTRATOR/DESIGNER
Lino Russo